What if you didn't have to own a garment to wear it?
What if your wardrobe were light, and changed every month?
How would you live — with fewer things, and more freedom?
One garment, many lives
It's not renting. It's not buying.
You choose how much of it you want to own.
Every Ogigia garment moves along a spectrum: from entirely yours to simply on loan. You decide, every month, where you want to be.
In between, a monthly subscription: the garment is yours for as long as you keep it. Every month you choose whether to bring it back, keep it a while longer, or make it yours for good.
How it works
Three steps, in the shop or online. No long commitment, no surprises.
Choose your garment
You collect it in the shop, leaving a €10 deposit for each garment.
You wear it
You pay €10 a month for each garment, for as long as you want to keep it.
It's your call
Bring it back, keep it another month, or buy it: the deposit comes off the price.
What it costs
The fee and the deposit are counted per garment. An outfit — a jacket and trousers, say — is two garments, so both double.
One garment, these trousers for instance
The fee and deposit are final. The purchase price varies from garment to garment.
The deposit, three ways
€ 10 for every garment that leaves the shop. It never comes back on its own: you choose what to do with it, whenever you are ready.
You take it back
Bring the garment back and the deposit returns to your pocket. At any time.
You put it towards buying
You decide to keep the garment for good: the deposit is taken off the final price.
You leave it where it is
Want to carry on subscribing? It stays put, and covers your next garment too.
Why this isn't just any rental
Handmade, from reclaimed fabrics
Every garment begins as selected vintage textile offcuts, remanufactured in our workshop in Via Pré.
Less water, less waste
Extending the life of a garment by just nine months cuts up to 20–30% of its water, CO₂ and waste footprint. On a garment that takes around 2,500 litres to produce, that also means 500 litres of water saved — an example, not a measurement of individual Ogigia garments.
Source: WRAP UK, Valuing Our Clothes
A story you can check
Every garment carries a digital label: hold your phone up to it and find its materials, date of issue and authenticity.
Come and see for yourself
Try the collection on in the shop, with no obligation.
See the collectionOgigia — Via Pré 8r, Genoa